One of the greatest assets a company can have is a strong business relationship with its channel partners. The quality of this understanding has significant implications not only for account managers. It also dramatically affects the entire vendor organisation’s ability to engage and inspire its partner network.
This whitepaper examines the critical factors that underpin your go to market system.
The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining
The report emphasizes the importance of customer knowledge sharing in today’s competitive market, where customers demand instant, personalized, and relevant information. Traditional methods of customer engagement are failing as they often make it difficult for
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
