At a time when budgets are being pinched ever tighter and downsizing has become commonplace (especially in marketing and events teams), seeing a quantifiable return on marketing investments has never been more important. Many B2B companies are not making the most of the data that results from an event and maximising the value of what can be a substantial investment.
This whitepaper outlines some of the top tips for effectively measuring event ROI and reporting on the data that matters in the boardroom.
