When you think of social advertising, you might think of the ads you see on the side of your Facebook profile, and you’d be right. Partially. Social advertising is about advertising on social networks. But it’s also about enticing people to interact with your ads instead of blocking them out.
The primary objective of most social advertisements is to trigger an action – a purchase, a download, a ‘like’ or a ‘+1’ but the secondary objective of permeating the viewer’s social network via friend-to-friend recommendations is just as important.
This whitepaper looks at whether social advertisements are worth your time and effort, the rules of social advertising, the top social advertising platforms and the cost and ROI associated with each platform.
