Move over traditional CRM. The social media has given customers the power of conversation and companies have begun to “meet” customers on the social Web, giving rise to Social CRM.
Social CRM incorporates the customer into the planning mix and the feedback loop so they can have some say in their experience with the company.
Download your Grande Guide to the Social CRM and discover how to equip customers with the means to deepen their brand relationship with companies and share their experiences with peer – peers being one of the most trusted sources of information about companies.
