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Whitepaper – Why is B2B marketing special?

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Is B2B marketing really all that different from B2C marketing? We at B2B International certainly believe so. This white paper outlines 10 key factors which are unique to B2B marketing and of crucial relevance when implementing a business-to-business marketing strategy. By Matthew Harrison, Paul Hague & Nick Hague, B2B International

Is B2B marketing really all that different from B2C marketing? We at B2B International certainly believe so. This white paper outlines 10 key factors which are unique to B2B marketing and of crucial relevance when implementing a business-to-business marketing strategy. By Matthew Harrison, Paul Hague & Nick Hague, B2B International

Top B2B Marketing Creative Trends
  • Content, Creative & Campaigns

Top B2B Marketing Creative Trends

  • Content, Creative & Campaigns

If you want to understand what’s truly working in standout B2B creative right now, download the 7 Key Trends Redefining Creative in B2B Marketing. Based on the most compelling entries and winners from the 2024

Elevation Awards 2025 Winners Report
  • Content, Creative & Campaigns

Elevation Awards 2025 Winners Report: Explore Top Campaigns

  • Content, Creative & Campaigns

B2B marketing is evolving fast. The Elevation Awards 2025 Winners Report captures the sharpest edge of that transformation. From AI-powered content engines to campaigns that blend empathy with executional precision, this year’s winners didn’t just

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  • Content, Creative & Campaigns, Strategy and Evolution

Audience Insights Series | Chief Information Officer (CIO)

  • Content, Creative & Campaigns, Strategy and Evolution
Exclusive, curated audience insights for effective marketing strategies

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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

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