Why online reviews matter to B2B

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Gone are the days where online reviews were exclusively B2C. Our infographic shows you the impact online reviews have on the B2B world. Are you benefitting from feedback yet?

Did you know 97% of B2B buyers say customer feedback is more credible than other types of content?

Or that 70% of buyers are likely to select a supplier with clear differentiators?

In a world where price is no longer the main differentiator, make sure your commitment to excellent customer service stands out in your reviews.

This free infographic shows you just how important trust is to the B2B buying journey. You’ll learn why trust might be a small word, but it has big benefits for you.

B2B Marketing Awards Winners Report 2025

B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

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Top B2B Marketing Creative Trends

Top B2B Marketing Creative Trends

If you want to understand what’s truly working in standout B2B creative right now, download the 7 Key Trends Redefining Creative in B2B Marketing. Based on the most compelling entries and winners from the 2024

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