Today’s Buyer Journey Doesn’t Work for the B2B Technology Sector. Here’s Why.

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

Discover why traditional B2B buyer journeys no longer work and how the Wheel of Consideration offers a modern, buyer-centric approach. Learn how to engage, nurture, and convert today's complex buyers.

Explore Revere’s “Why the buyer journey doesn’t work for B2B tech” report to uncover expert strategies for adapting to today’s complex B2B buying behaviors. This guide provides actionable insights, proven methods, and practical advice on how to navigate the evolving buyer journey, engage with multi-stakeholder groups, and stay relevant through every stage of the decision-making process.

Key highlights include:

  • A modern approach to B2B marketing, moving beyond outdated sales funnels.
  • Strategies to nurture prospects even when they aren’t ready to buy.
  • Real-world insights on how to engage with today’s self-guided buyers.
  • Expert commentary on how to tailor marketing efforts for multi-stakeholder decision-making.
  • Tips on positioning your brand for success throughout the buyer’s journey.

 

Download the report via the form on the right.

B2B Marketing Awards Winners Report 2025

B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

net asset design (15)

How to tell if you’re a left-brain or right-brain marketer

Knowing if you favour left-brain or right-brain thinking can help you understand your strengths as a B2B marketer.
net asset design (14)

Close the Creative Ambition Gap both teams are doomed

Unlock the research and framework every B2B marketer needs to turn bold ideas into commercial impact.

Download the report

Access These Extra Downloads

Country Flag
Propolis logo white

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.