By downloading this report, you will learn:
- The state of play: How confident are your peers in targeting their ABM and non-ABM buyers? What’s happening to their budget allocation to either strategy? How confident are they in their understanding of the buyer’s process?
- The risks of operating ABM or demand generation in isolation.
- What barriers marketers face in creating more targeted demand generation campaigns.
- What precision demand marketing is, and how it can help you target your buyers.
- Seven steps you can take to introduce precision demand marketing in your organisation.
