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Your key to B2B success

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This report is a development on our B2B Ignite panel talk, drawing on our experience as a top 3 B2B Agency to build the case for full-funnel marketing - balancing Martech with brand, with valuable real-world insight from our panel members.

For years, we at Bray Leino have banged the drum for ‘common sense B2B marketing’, hosting talks and publishing articles about marketing which connects with a business audience on a human level.

At B2B Ignite conference 2020, we hosted a panel event with representatives from our spectrum of B2B Clients – automotive engineering company Cummins, workforce payments service Fleetcor, and technology and connectivity business Marlink – exploring the role of B2B brand value.

This report is a development on our B2B Ignite panel talk, drawing on our experience as a top 3 B2B Agency to build the case for full-funnel marketing – balancing Martech with brand, with valuable real-world insight from our panel members.

Download this report and learn:

  • Why brand value matters.
  • How B2B brand building differs from B2C.
  • How to develop, execute and measure brand in B2B.
B2B Marketing Awards Winners Report 2025
  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

B2B Marketing Awards Winners Report 2025: Blueprint for Commercial Success

  • ABM & demand generation, Brand, Channel partnership, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], People, Teams and Skills, Strategy and Evolution

The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining

net asset design (15)
  • Strategy and Evolution

How to tell if you’re a left-brain or right-brain marketer

  • Strategy and Evolution
Knowing if you favour left-brain or right-brain thinking can help you understand your strengths as a B2B marketer.
net asset design (14)
  • Strategy and Evolution

Close the Creative Ambition Gap both teams are doomed

  • Strategy and Evolution
Unlock the research and framework every B2B marketer needs to turn bold ideas into commercial impact.

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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

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