How clean is your data?

The importance of cleaning your business data and how to do itAccurate data is rightly considered one of a business’s most valuable assets. But a database is dynamic, it needs managing, checking, refining. Without such care it decays becoming less useful and can even degrade into a positive liability.Maintaining data accuracy:Preserves the brand imageEnables better business decisionsAvoids the waste and irritation of duplicate mailingsSaves time and moneyEnsures a single version of any information heldComplies with the Data Protection Act.Data cleansing also plays a large part in combating crime. David Green, business development director at GB Group, warns: “There’s a huge growth in business fraud where fraudsters invent bogus company names, etc. For fraud prevention, if nothing else, data cleansing is very important.”