Speakers:
- Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
The importance of having an effective B2B website is not new. But right now, everything else feels completely new!
Most B2B brands face new buyer behaviours, new customer expectations, and new digital traffic patterns.
And with all this change, your website needs to change too. Simply put, your success right now and when the rebound comes may depend on it.
How to turn your website into a demand gen engine
In this session, Kellie de Leon, Vice President of Marketing & Strategy at B2B agency The Mx Group, will use real B2B website examples to reveal how you can turn your website, right now, into a demand generation engine.
Whether you’re selling industrial products, technology, professional services, or something else altogether, this session will show you the crucial changes you can (and should make) ASAP to power up your website’s potential, including:
- How to make it much, much easier for your buyers to understand your real value
- How to align your website to your buyer’s journey and to what they really need
- How to remove friction and optimize your users’ digital buying experience to ramp up conversions
Don’t miss this opportunity to get fast, timely and actionable ideas to make your website more effective for demand generation, ready for when you need it the most.
