Speakers:
- David Hayes, VP of Client Growth, The Marketing Practice
- Connor Douglass, Product Marketing Manager, Microsoft
How are the best marketing leaders driving revenue growth? What is their secret to creating alignment with sales? And how can your brand purpose act as a catalyst?
The life of a marketing leader is more challenging than ever, but the ones that succeed can harness the potential of their organization beyond the walls of marketing.
In this session, you’ll gain insights that will help you better align your team and investments to build a strong short and long game.
David Hayes, VP Client Growth from The Marketing Practice has worked with some of the biggest technology brands and the most prominent marketing leaders in the industry and will share his experiences and perspective for what strategies the successful marketing leaders are employing to enable their teams to flourish in order to drive growth. He’ll be joined by Connor Douglass from the Microsoft Surface team who will share the journey they have been on to build programs that drive the brand and business to successful commercial outcomes for all.
In this session you’ll discover:
- How reputation brand building is a team sport
- How to energize your sales org around your marketing
- How an agency mindset can help you build your internal brand
- What types of programs can accelerate your revenue growth
- Lessons for what has worked and not worked for Microsoft
