What does it really mean to be a Commercial Marketer? Not just in mindset but in the way you lead, influence, and drive business outcomes?
In this dynamic keynote session from B2B Ignite 2025, four marketing leaders share how they’re stepping up, shaping strategy, and proving marketing’s impact where it matters most.
Watch the first part of the session below, and continue watching the full session via the form on the right.
Speakers:
- Sarah Thomas, EVP & Group CMO, Capgemini
- Gursaran Marjara, Non-Exec Director, Coach, and former CMO, The Access Group
- Susannah Streeter, Head of Money & Markets, Hargreaves Lansdown (and former BBC News Anchor)
- Rob Gold, Global President, dentsu B2B Global
- Moderator: Shane Redding, Propolis Strategy & Evolution Expert
You’ll hear how these leaders:
- Embed commercial thinking into marketing strategy
- Build credibility with the board
- Connect brand to business value
- Lead through complexity and change
- Champion growth beyond just leads and clicks
