Most marketers have heard this advice – few marketers know how to put this in practice confidently. However, becoming commercially-minded is a non-negotiable in today’s marketing landscape. That’s why at B2B Marketing we champion the shift toward the commercial marketer: a professional grounded in six essential skills. And we’ve outlined the six skills to becoming the commercial marketer. The hardest one based on our Propolis Community Sprint? Financial acumen – the ability to understand the language of the finance team, and having enough knowledge to have conversations about marketing’s commercial impact in their terms. You’ll learn which figures you need to make financial decisions, how to present marketing outcomes in financial terms, and the metrics that resonate with senior stakeholders. Our expert speakers will share real examples and mini case studies to show this skill in action.
Register today and turn your marketing from a cost center to a commercial driver.
