B2B buyers no longer move neatly through the traditional funnel. Today’s buyers are independent, well-informed, and often decide who to purchase from before ever speaking with sales. What used to be a linear journey has become unpredictable and far less controllable.
In this new climate, being conversion-obsessed isn’t enough. Marketing leaders must put trust and brand at the center.
This session challenges outdated funnel-first thinking and introduces a new blueprint built around buyer enablement, brand credibility, and the silent majority of buyers who never raise their hand. In partnership with ReelFlow, a panel of experts will share how marketing teams can adapt to evolving buying behaviours and put these principles into practice. We’ll cover:
● How to design exceptional website experiences to make your organization stand out.
● How to leverage buyer-enabled video experiences to drive deeper engagement.
● Understanding how AI is reshaping top-of-funnel search.
● Tangible next steps for marketing leaders to take to adapt to shifting buyer dynamics.
