What does GTM (go-to-market) mean? We talk about it all the time but are we defining and applying it in the most strategic way? And does it lie with marketing, product or sales? But most importantly – how can it be used to generate commercial success?
These are all questions that will be answered in an exciting panel discussion. In this B2B Marketing webinar in association with The Think Tank, we are hosting a panel with three key marketing leaders. Off the back of winning ‘UK B2B agency of the year’ at our B2B Marketing Awards, The Think Tank will share their definition of a go-to-market strategy, the steps to executing it effectively, as well as the commercial benefits from introducing this strategy into the business.
Speakers Include:
– Liam Bateman, Managing Director, The Think Tank.
– Sarah Sutton, Chief Marketing Officer, Send.
– Sarah Roberts, Global Cheif Marketing Officer, Boldyn Networks.
