From a commercial perspective, this skill is essential to have so you can create GTM strategies that truly resonate, adapt, and deliver results.
Following the release of our latest report, The Insight Advantage: How Commercial Marketers Use Intelligence to Drive Growth, this webinar brings together three expert perspectives to explore why insight is one of the six essential skills to becoming a commercial marketer and how to develop it to align with your GTM strategy.
We will also be discussing:
- The role of research in overcoming challenges such as market misalignment and technology disruption.
- How to navigate from information overload to more succinct intelligence and takeaways.
- A practical framework for building insight skills across your team based on report insights.
Pre-register for the webinar via the button on the right.
Can’t make it on the day? Don’t worry, pre-register to receive a recording of the live session to watch at your convenience.
