B2B Marketing Awards: Breakthrough Trends Report 2025

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Highlighting the trends powering the future of B2B campaigns and creative – based on insights from entries to the B2B Marketing Awards

The B2B Marketing Awards has been the gold standard in excellence in B2B marketing for two decades and is designed to recognize those campaigns, brands and agencies who have achieved the extraordinary in terms of marketing success and impact.

This report is designed to highlight the breakthrough trends that are shaping the future of B2B marketing. In the long history of the B2B Marketing Awards, these insights have been buried in the mountain of unstructured data that constitute the hundreds of entries received each year. This year, with the help of AI, we’re able to make sense of this data mountain and extract potentially transformational intelligence. We’ve sought to demonstrate how these trends are already being deployed by campaigns that were entered into the B2B Marketing Awards, with the aim of bringing them alive and providing kudos where it’s due.

Want to learn more? We also hosted a webinar with our Propolis Expert Shane Redding if you’d like to get more in-depth insights. And if you’d like to find out more about the B2B Marketing Award winners, check out our exclusive B2B Marketing Awards Winners Report here.

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