The buyer journey is changing, fast.
Traditional search is breaking down and organic traffic is declining. Today, more than 90% of B2B buyers use generative AI tools like ChatGPT and Perplexity to research vendors and evaluate solutions, often before they ever visit a website. In this session, we’ll explore how generative AI is reshaping brand discoverability and what B2B marketers must do to stay visible, including new insights from the Walker Sands B2B AI Search Exposure Index, benchmarking how enterprise brands appear in AI-generated results.
You’ll learn the core principles of Generative Engine Optimization (GEO), including how AI platforms surface content and where AI discovery intersects with your existing marketing efforts, along with a real-world case study showing how a B2B company improved visibility in an AI-driven discovery environment.
Speakers
John Fairley- SVP, Marketing Operations + SEO at Walker Sands.
Erich Meier, Director of Marketing at Priority.
