Join us on 30 September at 3pm as B2B Marketing brings together a panel of industry experts to share their first reactions to this year’s shortlisted campaigns, exploring the ideas, approaches and innovations that stood out.
Our expert panel will share their first reactions to the 2026 shortlist before going deeper into the patterns and priorities shaping B2B marketing this year. Using Propolis AI data and analysis, the session will move beyond individual campaigns to examine what the strongest entries have in common, and what that means for marketers planning their next move.
The discussion will cover:
- What immediately stood out to the panel from this year’s shortlisted campaigns
- The recurring themes and strategic priorities emerging across the 2026 entries
- How approaches to AI adoption, creativity, measurement maturity and commercial impact are evolving
- What the strongest campaigns reveal about the direction of B2B marketing
- What marketers should be paying attention to heading into 2027
Why attend?
The awards shortlist is one of the clearest windows into what is actually working in B2B marketing, not what people claim is working. This session turns that shortlist into actionable intelligence.
Whether you are benchmarking your own campaigns, building a case for a new approach, or simply want to understand where the discipline is heading, this is 60 minutes of evidence-based analysis from people who have seen the full picture.
Register now to secure your place.
Speakers to be confirmed.
