San-Diego-based sales enablement software company Seismic has acquired content marketing and campaign planning platform Percolate.
Financial details of the acquisition were not disclosed. Seismic has bought Percolate to provide its customers with more control over, and greater personalisation, of their content within the customer journey.
As part of the acquisition, Percolate’s CEO Randy Wootton will be joining the Seismic team, where he will continue to lead Percolate and report to Seismic CEO Doug Winter.
Percolate will operate a unit within Seismic under its existing brand, adding 250 staff members to Seismic’s payroll. The combined company will have a headcount of more than 800 people across 12 countries.
Randy Wootton, CEO of Percolate, said: “Both of our companies endeavor to foster better alignment between marketing and sales and improve the buyer/seller interaction, resulting in accelerated deals and pipeline for our customers. Combining with Seismic allows Percolate to provide even more capability to our customer base and more value to the marketing ecosystem.”
Seismic enables sales teams with messaging, and personalised content for buyer interaction. Seismic closed a $100 million venture capital deal in December 2018. Percolate had raised over $100 million in venture capital since its launch in 2011, backed by major investors including Sequoia Capital and Light Speed.
