The property asset checking firm Shepper has revealed the overhaul of its brand.
Shepper was founded in 2016, and provides asset checking across a variety of industries for assets such as billboards, bus stops and retail displays via an app.
The rebrand was inspired by the B2B firm’s namesakes, shepherds – which is also the name the brand uses for its team of people who do the asset checking. As shepherds take care of their flocks, Shepper looks after business assets.
Introducing the mascot Sheppy
The rebrand includes the introduction of the brand’s new mascot, a ball of fluff known as Sheppy. Sheppy represents the assets such as billboards, retail displays and properties, the company looks after. Other elements from a shepherd’s world have been incorporated such as contour illustrations representing the natural landscape and colours from streams, fields and the sky.
Sophie Leang, head of marketing and communications at Shepper, said: “We’re evolving as a business and we’re scaling quickly. To date we’ve checked assets in over 25 countries and counting, and we’ve got big, global ambitions. We needed a brand that reflected who we are today – and the exciting direction in which we are going.”
