What does it really take to win a B2B marketing award?
If you can’t wait until 25 November, when we announce the B2B Marketing Winners, join us for an exclusive look inside the B2B Marketing Awards judging process.
If you can’t wait until 25 November, when we announce the B2B Marketing Winners, join us for an exclusive look inside the B2B Marketing Awards judging process.
We’ll be sitting down with three of our judges: Michael Barber, Sue-Ann Prentice and Toni Allen – to explore how they assess award entries, what they look for in a winning campaign and how they decide which shortlisted campaigns ultimately stand out.
From B2B marketing awards judging criteria such as strategy, creativity and execution to effectiveness and commercial impact, our judges will share their perspectives on what separates a strong award entry from an exceptional one and what it takes to turn a shortlisted campaign into a winner.
We’ll explore:
● How the B2B Marketing Awards judging process works
● The criteria judges use to assess B2B marketing campaigns
● What makes an award entry stand out from the competition
● The strengths and weaknesses judges see in this year’s shortlisted work
● How judges balance strategy, creativity, execution and results
● What ultimately makes a winning B2B marketing campaign
● How the B2B Marketing Awards judging process works
● The criteria judges use to assess B2B marketing campaigns
● What makes an award entry stand out from the competition
● The strengths and weaknesses judges see in this year’s shortlisted work
● How judges balance strategy, creativity, execution and results
● What ultimately makes a winning B2B marketing campaign
