ABM Conference - Highlights

B2B Marketing Conference 2018, ABM: Getting it right and making it happen

With 400 B2B marketers in attendance, on 8 November we brought together 25 leading industry ABM speakers to deliver a day of learning, laser-focused on empowering marketers to overcome the challenges and hurdles they face with ABM, and how to get it right and make it happen. 

Check out our highlights document here as well as the speaker presentations below. 

Lower River Room Breakout

Panel: Clive Armitage, Agent3; Cat Dutton, Atos; Chris Boorman, CA Technologies

Panel: Caroline Lotinga, MOI Global; Jon Clarke, Cyance; Brendan Dykes, Sandra Judd, Jen Campbell, Genesys (No slides)

David De Smedt, DS Smith

Afternoon Keynotes

Panel: Joel Harrison, B2B marketing; Amanda Holmes, Kodak Alaris; Gemma Davies, ServicesNow; Stephanie Deane, O2; Michael Avis, Oracle (No slides)

Dorothea Gosling, DXC


With thanks to our B2B Marketing Conference, ABM: Getting it right and making it happen sponsors.

ABM is transforming B2B marketing

To meet the challenge it’s crucial your in-house marketing and sales teams are empowered with the right skills, tools and direction, right from the start. 

So we’ve assembled a world-class team of highly experienced ABM experts to take our ABM training courses.

Account-based marketing essentials
4 December & 28 February & 18 April & 25 June

ABM sales and marketing alignment
26 February & 16 April 

Developing compelling ABM propositions
5 February & 30 May


Find out more about our training courses