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How To Choose The Perfect B2B Lead Gen Platform Partner

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  • Joel Harrison, Co-founder & Editor-in-chief, B2B Marketing.
  • Jordan Adams, Chief Executive Officer, Oneninfive.
  • Peter O’Neill, Lead Analyst, B2B Marketing
  • Steve Kemish, Content, Creative and Campaigns Expert, B2B Marketing.


Lead Gen platforms are an increasingly important weapon in the armoury of B2B marketers, enabling marketers to access new audiences with significantly greater autonomy and transparency than by might be offered by tactical or one-off campaigns via agencies. But with a plethora of options available, how do B2B marketers choose the right platform, backed by the right vendor, for their needs?

In this webinar, we’ll explore how this emerging tech category is transforming the lead gen space, and reveal the findings from the B2B Marketing Lead Generation Martech Vendor Spotlight, which is the first in-depth evaluation of Lead Gen platform players, and which will prove invaluable in the selection of this key strategic partner.

In this session, you’ll learn:

  • Why Lead Gen platforms is such a fast growing category.
  • Key differences between leading players.
  • Which vendors were top rated in our comprehensive evaluation.
  • What to consider when considering a Lead Gen platform vendor.

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