Account-based marketing is all about targeted, smart, and efficient revenue growth. It’s about doing more with less when budgets are slashed. And it’s also about providing a personalised buying experience for your customers.
You’ll learn:
- An explanation and history of account-based marketing
- Key benefits of adopting an ABM strategy
- The steps you can take to implement a successful ABM strategy
- Account-based marketing KPIs to measure (and those to ignore)
- How to optimize your ABM campaigns for B2B success
