In the ongoing quest to build trust and credibility, B2B brands often struggle to align brand awareness with demand generation. In the past five years, influencer marketing has emerged as a powerful tool to bridge this gap.
In this webinar, in association with Inbox Insight, we will be giving you the playbook on enhancing a brand’s visibility and driving qualified leads; plus you’ll get the chance to listen to a compelling panel discussion with senior-level B2B marketers on the very topic.
In addition, this session will include:
- The advantages of B2B influencer marketing, including generating high-quality content, fostering organic engagement, and boosting demand generation.
- Strategies to convert brand recognition into tangible demand, driving growth, and maximizing ROI.
- Real-world case studies demonstrating how influencer marketing can achieve B2B business goals.
Speakers:
- Joel Harrison, Editor-in-chief, B2B Marketing.
- Kristen Sesto, Director, Custom Influence.
- Robyn Hartley, Founder, Paper Kite Media.
- Kristen Sesto, Director, Custom Influence.
- Ross Howard, Product Marketing Director, Inbox Insight.
