Presented by:
Laura Patterson, Propolis Growth Strategy & Accountability Expert, B2B Marketing
About this webinar:
In times of political and economic uncertainty, volatile market dynamics, and downward budget pressures the need to demonstrate the value of marketing becomes more acute than ever. In this webinar, our panelists will explore how we prove the impact of marketing on revenue in tough times. This panel will also discuss how best to navigate the tension between brand and demand for short-term sales, and what can be done to remain innovative despite dwindling budgets.
Speakers include:
- Megan Cabrera, Vice-President Marketing Ops, Sophos
- Sue Rodeman, VP of Marketing, Kodak Alaris
- Jenna Beck, Industry Growth Marketing Executive, TCS
The Propolis Marketing Leaders Series is designed to bring CMOs and senior-level B2B marketers from across the US together, to offer a vision of a new marketer for the current climate: the commercial marketer. We are kicking off with 2 pre-event webinars that will be happening in November and December 2024. The webinars are open for anyone to attend.
If you want to learn more about the Propolis Marketing Leaders Series follow the link here.
