The days of simply packaging features into messaging and content are over. Marketing must now enable all customer-facing teams with the right content at the right time to have effective customer conversations that will drive strategic growth.
How do I drive closer collaboration between marketing and sales?
You’ll learn:
- Strengthen marketing’s role through impactful content management
- Empower sales to drive more personalised and engaging conversations with customers through guidance and sales plays
- Build a bridge between marketing & sales through the creation of sales plays
