Tech giants like Google are encouraging advertisers to put AI to work for creative – but what does that look like in practice?
In this practical fireside, Google’s Bethany Poole and Redwood BBDO’s Lauren Priestley reveal how, as client and agency partner, they are using Google AI tools to “walk it like they talk it” – supercharging and streamlining every part of their shared creative process, from sentiment scraping to shortcutting film production. Learn more about:
- AI’s role in supercharging human creativity.
- Using gen AI to analyze social sentiment.
- AI-enabled film production efficiency, at scale.
- AI-powered creative reviews & briefs.
- Building a culture of expectation.
- Fostering better agency-client relationships with AI.
About our speakers:
Bethany Poole is the Senior Director of Google and YouTube Ads Marketing. With over 20 years of experience building and managing successful consumer and business brands, Bethany’s work includes award-winning campaigns such as Google’s first TV commercial “Parisian Love”. She currently hosts the Modern Marketers podcast with Josh Spanier, VP of Media for Google, where she speaks with innovative leaders remaking marketing today.
Lauren Priestley is the Senior Creative Director & Head of US at Redwood BBDO. An award-winning journalist, Lauren has over a decade of experience working in media, content & advertising with some of the world’s largest brands. A passionate advocate for DEI in advertising, she co-founded Lost Time in 2020 to serve as a powerful reminder of the time women lose due to the industry’s pay gap.
Join this exciting talk live on October 23rd 2024. Register today