It’s time for a new take on doing business in a B2B world: Modern selling. The secret to making it all happen is getting your entire organization, every member of your customer-facing team on the same page.
You’ll learn:
- The essential tactics and tools for aligning sales & marketing throughout the buyer journey
- How to use your marketing content to create a consistent and highly engaging buyer experience
- The easiest way to distribute the right content to your customer-facing people
- How to analyse content performance in detail, to drive and build an even more effective content plan
- How to embed successful ABM into your Revenue Enablement strategy
