In our series, we have broken down the six essential skills to becoming a commercial marketer. And in this exciting session, we will be highlighting one of the most essential ones: strategic skills.
Many B2B marketers are great at execution, but few are confident at operating a strategic and commercial level. This webinar is designed to close that gap. Using insights from two marketing leaders in the field, we will host a panel discussion, breaking down everything from how marketers can think, plan and prioritize as B2B strategists to real-world examples of strategic prowess in action.
Plus, this webinar will cover:
– What “strategic” actually looks like in day-to-day B2B marketing roles
– Why strategic skills can be difficult to put into action as a marketer
– How to use other skills like insights and analytical thinking to make strategic decisions confidently
– Practical frameworks for setting priorities and saying no with confidence
– Common strategic traps B2B marketers fall into and how to avoid them
Speakers include:
– Katie Hungerford, Marketing Director, Talking Talent
– Gareth Nicholls, Marketing Director, Ex-Deloitte
