Marketing Areas
MARKETING AREAS
ABM & Demand Generation
Brand
Channel Partnership
Content, Creative & Campaigns
Customer Experience
Data and Insights
Marketing Operations  and Technology (MarTech)
People, Teams and Skills
Strategy and Evolution
ABM & Demand Generation
Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, and mastering lead generation and nurturing.
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Brand
Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.
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Channel Partnership
Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales.
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Content, Creative & Campaigns
Learn how compelling content, innovative creative strategies, and targeted campaigns drive engagement and generate leads. Explore our resources to master the art of crafting impactful messages that resonate with your audience and boost your marketing ROI.

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Customer Experience
Discover importance of customer experience in B2B marketing, its impact on client retention, and best practices for enhancing satisfaction throughout our expert-led guides, models and insights
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Data and Insights
How can data-driven strategies enhance decision-making, customer targeting, and ROI? Discover best practices, trends, and tools for transforming your data, analytics and performance metrics to enhance your marketing strategy.
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Marketing Operations and Technology (MarTech)
Explore our best practices and guides to optimizing your martech stack and how to align your technology, processes and people to drive growth, enhance customer experiences, and maximize ROI.
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People, Teams and Skills
Learn best practices, strategies, and insights to enhance team dynamics, foster talent, and optimize marketing capabilities in your organization.
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Strategy and Evolution
Explore insights and guidance curated especially for senior marketing leaders looking to influence and enhance corporate strategy, as well as drive marketing excellence within their organizations.
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How to Develop a Scalable 1:Many ABM Strategy
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Five Steps to Building a Brand Business Case
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Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing
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The Elevation Awards 2024 Winners Report
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What is customer knowledge sharing and why is it important?
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How to Build a Data Strategy in Four Steps
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Martech Vendor Spotlight Report 2024 for Account-Based Marketing
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2024 Propolis Community Sprint Report – Commercial Marketer
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Creating a Value-Added Marketing Strategy
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Propolis
Events
Training
Resources
Articles
Case Studies
Reports & Models
Podcasts
Videos
Webinars
About Us

Trainings

Training

Upskill your core B2B marketing competencies through our case study rich, outcome led training courses, all directed by industry-leading trainers with real-world experience.

Training

AI Writing Fundamentals for B2B Marketers

Learn how to use AI writing tools confidently, accurately, and without putting your brand at risk.

Becoming a Commercial Marketer

Build the skills and confidence to position marketing as a strategic, revenue-driving function.

B2B Copywriting Training

Write clearer, more compelling B2B marketing copy, and get better results from every format you work in.

ABM Essentials Training

Get the knowledge and frameworks to build and run an effective ABM program in your organization.

Emerging Marketing Leaders Program

Develop the leadership skills, strategic thinking, and personal confidence to step up and thrive as a marketing leader.

B2B Content Marketing Mastery

Build a smarter B2B content strategy and develop the skills to execute it consistently and measure what it delivers.

B2B Product Marketing Masterclass

Build the skills to position, differentiate, and bring B2B products to market in a way that actually resonates with buyers.

Trending Reports, Benchmarks And Models

Elevation Awards 2026 Winners Report

What separates good B2B marketing from truly exceptional work? The Elevation Awards 2026 Winners Report showcases the campaigns that are redefining what’s possible across multiple categories, including AI-powered marketing transformation, ABM and growth marketing. Created

Most Valuable Player? How B2B Marketers Can Take More Control of Growth

The scoreboard has changed. Discover what today's MVP marketers are doing differently to drive growth and deliver match-winning results.

How Sector Expertise Drives B2B Marketing Growth

Discover how B2B Marketing Awards UK Agency of the Year winner Omne transformed deep sector expertise into measurable commercial growth in this exclusive case study. From 100% client retention and a 90% pitch win rate

Why Marketing Has Changed for Good

What senior B2B marketers are saying, doing, and worrying about in 2026 In late April 2026, a group of senior B2B marketing leaders met at Dentsu B2B’s Grand Central offices in New York. The brief

Best B2B Marketing Agencies in the US: 2026

The B2B Marketing US Agencies Benchmarking Report is back - bigger, sharper, and packed with fresh insights into the US agency landscape. Drawing on data from more than 20 leading B2B marketing agencies across the

Martech Vendor Spotlight Report: Top Tools For Financial Acumen And Strategy Skills

If you’re looking to become a commercial marketer, check out our technology report which outlines the 20+ tools to invest in.

Bespoke Training and Advisory Services

We offer bespoke training and advisory services that can be tailored to your specific business needs. Whether your team is looking for help with their campaign planning and execution or your marketing leaders need guidance to help deliver on your strategic objectives, B2B Marketing is the trusted advisor to the B2B community.

Contact us to book your discovery call and find out how B2B Marketing’s bespoke training and advisory services can upskill your team.

Alternatively contact us on:

MARKETING AREAS

ABM & Demand Generation

Brand

Channel Partnership

Content, Creative & Campaigns

Customer Experience

Data and Insights

Marketing Operations and Technology (MarTech)

People, Teams and Skills

Strategy and Evolution

How to Develop a Scalable 1:Many ABM Strategy

Five Steps to Building a Brand Business Case

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

The Elevation Awards 2024 Winners Report

What is customer knowledge sharing and why is it important?

How to Build a Data Strategy in Four Steps

Martech Vendor Spotlight Report 2024 for Account-Based Marketing

2024 Propolis Community Sprint Report – Commercial Marketer

Creating a Value-Added Marketing Strategy

Training

Training

AI Writing Fundamentals for B2B Marketers

Becoming a Commercial Marketer

B2B Copywriting Training

ABM Essentials Training

Emerging Marketing Leaders Program

B2B Content Marketing Mastery

B2B Product Marketing Masterclass

Trending Reports, Benchmarks And Models

Elevation Awards 2026 Winners Report

Most Valuable Player? How B2B Marketers Can Take More Control of Growth

How Sector Expertise Drives B2B Marketing Growth

Why Marketing Has Changed for Good

Best B2B Marketing Agencies in the US: 2026

Martech Vendor Spotlight Report: Top Tools For Financial Acumen And Strategy Skills

Bespoke Training and Advisory Services

US Office

Europe Office