Trending Propolis Reports, Benchmarks and Models
The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining
The B2B Marketing Awards 2025 are just around the corner. The increasingly relevant Most Commercially Successful Campaign category highlights programs that deliver measurable business impact. These campaigns go beyond creative ideas: they turn insight, strategy
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At B2B Marketing, we believe that becoming a commercial marketer is imperative to ROI success. Which is why we have outlined six essential skills to truly embrace the ‘commercial marketer mindset’ – someone who thinks
At B2B Marketing, we believe that becoming the commercial marketer is imperative to success. Rather than thinking about isolated marketing metrics and campaigns, commercial marketers think about the wider business objectives first. And this is
At B2B Marketing, we believe that the key to influencing your C-suite and proving marketing ROI is to become the commercial marketer. Rather than thinking about isolated marketing metrics and campaigns, commercial marketers think about
Clarity has long been important in B2B marketing, and in the era of Generative Engine Optimisation (GEO), it has become one of the most consistently recommended ways to strengthen content performance. As AI-driven marketing platforms
It cannot be stressed enough – AI has fundamentally changed the way marketing teams operate. From content generation to SEO and complex buying journeys, the possibilities for AI to enhance your overall business strategy are
At B2B Marketing, we know that becoming the commercial marketer is more essential than ever – aka driving ROI and proving marketing’s impact to the board. With that being said, there are six essential skills
London-based consultancy and agency, JPC has launched its new Competitive Edge brand transforming themselves from marketing and sales agency to a fully integrated growth partner. Boasting more than 26 years of experience, the agency’s new
The Global ABM Conference opened with a warm welcome from our B2B Marketing CEO, Richard O’Connor, who reminded delegates that ABM is now a driving force of commercial growth and business transformation. His remarks set
A world-leading technology vendor faced a critical bottleneck in their EMEA expansion. Their account-based marketing (ABM) list – previously built from a combination of internal efforts and other suppliers – was now entirely exhausted, leaving
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B2B strategies. B2B skills. B2B growth.
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
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How Capgemini Scaled Global Marketing Impact with Propolis One of the most complex challenges senior global marketers face is to stay ahead of change while driving consistent, high-impact campaigns across regions. The solution? Propolis can
Discover how bold creativity and strategic storytelling transformed Allica Bank’s brand in the award-winning “Get Your Money Hat On” campaign. This exclusive case study reveals how Rooster Punk helped the fintech challenger bank break through
Marketing Teams Remain Competitive And Innovative For marketing teams to remain competitive and innovative, it’s important to invest in continuous learning and skill development. A marketing leader at a global professional services firm needed a
The evolution of marketing’s role in the business Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of
Challenge: Expanding Market Presence and Generating Leads in a Competitive Landscape When Stefano Iacono was appointed as the Marketing Director for 6Sense in Europe, he faced a key challenge: expanding 6Sense’s market presence in the
Breaking Through the Noise to Boost Brand Awareness and Generate High-Quality Leads. Demandbase, a trailblazer in account-based marketing (ABM) solutions, faced an initial challenge back in the late 2010’s: amplifying their brand awareness and generating
Navigating B2B Advertising in the Cookieless Era Expandi, a leading MarTech company, identified a major opportunity to raise awareness and generate leads in the context of a significant shift in the market towards cookieless solutions
The Business Challenge SPRING Production, a 20-year-old company with a strong presence in Europe, faced a significant challenge when expanding into the UK market. With minimal brand awareness and a nuanced B2B landscape that differed
Pegasystem’s marketing challenges When reflecting on the daily challenges in a global marketing environment, managing differences across cultures, teams and regions, stands out as a significant hurdle. As a Regional Marketing Manager, Holger faced three
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- Wednesday, April 30th, 2025 | 9-11 AM GMT | In-Person
- 26 March 2026 I Amsterdam
- Winners Report Release: July 2025
- 27 June 2024, 4:00 PM BST
- February 2025 | Virtual
- 14 May 2024, B2B Marketing Offices, London, UK
- 9 September 2025 I London, UK
- 26 November 2025 | London, UK
- 5 November 2025 I London, UK