Learn how compelling content, innovative creative strategies, and targeted campaigns drive engagement and generate leads. Explore our resources to master the art of crafting impactful messages that resonate with your audience and boost your marketing ROI.
The B2B Marketing Awards 2025 are just around the corner. The increasingly relevant Most Commercially Successful Campaign category highlights programs that deliver measurable business impact. These campaigns go beyond creative ideas: they turn insight, strategy
If you want to understand what’s truly working in standout B2B creative right now, download the 7 Key Trends Redefining Creative in B2B Marketing. Based on the most compelling entries and winners from the 2024
B2B marketing is evolving fast. The Elevation Awards 2025 Winners Report captures the sharpest edge of that transformation. From AI-powered content engines to campaigns that blend empathy with executional precision, this year’s winners didn’t just
This report is your ultimate guide to the most innovative and impactful campaigns in the industry. From groundbreaking omni-channel strategies to revolutionary uses of AI, this report showcases the most pioneering initiatives that have driven
This report takes a detailed look at why content marketing needs to be so much more than just generating leads downloading a report (yes, we know). Of course, this still plays an important role, but
The Elevation Awards 2024 Winners Report is an essential guide for client-side marketers to discover which agencies and organizations are leading the way in US B2B marketing creativity, innovation and excellence. You’ll be able to
Social selling is a modern approach to sales where businesses and sales professionals leverage social media platforms to identify prospects, build relationships, and drive sales. It moves away from traditional cold calling and conventional ways,
B2B Marketing Awards 2025 entries reveal a sharp rise in brand-led, high-impact creative work. Entries to the ‘Best use of creative’ category show the biggest year-on-year jump, with budget allocation data showing a reallocation from
Our 2025 Global Agency Benchmarking Report has been out for a few weeks and one of the highlights includes its spotlight on global content marketing agencies. Content and thought leadership was one of the most
We are delighted to reveal the shortlist for the B2B Marketing Awards 2025, the industry’s leading recognition of strategic excellence, creative innovation and measurable impact. This year’s entries set a new standard. Ambition was high,
Let me tell you a short story about an embarrassing mistake I made. I’m getting married this year and – in the interest of saving money because weddings are insane – I made invitations online
We all know how powerful content marketing and thought leadership are – after all, research shows that 70% of buyers prefer to learn about a product or service through an article over an advertisement. And
If you’ve ever winced while writing the word “leverage”, or felt a bit guilty about calling something innovative when it clearly wasn’t, you’re not alone. In fact, that collective wariness is exactly what David McGuire,
The marketing narrative in the financial sector tends to be quite corporate but it doesn’t have to be that way. An innovative Out-of-Home (OOH) campaign disrupted traditional B2B marketing with an interactive installation. A giant
Podcasts are a channel that’s growing rapidly, with new shows launching every week (mine included!) and global listener figures set to exceed 600 million by next year. But although many B2B brands will have their
If you haven’t checked it out already, our UK Agencies Benchmarking Report is chock-full of insights about the B2B industry. And if you’re looking for the marketing agency that has gone through the most growth
There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But
According to a new report by Google, just 40% of senior marketing decision-makers believe that their organisation has a clear marketing effectiveness goal, and just 20% agree on how to actually measure it. In Google’s
B2B marketing is not corporate or – dare I say it – boring anymore. For buyers and marketers alike, the world of B2B has become a buzzing marketplace. Discovery is social first, and decision-making has
The latest research from Turtl, the world’s first Revenue Content Platform, reveals a critical issue in B2B marketing: a widening gap between content production and its measurable impact on revenue. Turtl’s study, which surveyed 500
Each year, we produce our annual UK Agencies Benchmarking Report. This report is the ultimate guide to finding the right B2B marketing agency for your business. It includes: case studies showing what exciting new work
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
Discover how bold creativity and strategic storytelling transformed Allica Bank’s brand in the award-winning “Get Your Money Hat On” campaign. This exclusive case study reveals how Rooster Punk helped the fintech challenger bank break through
It’s no secret that the hospitality industry suffered during Covid-19. With the sector taking a huge hit, B2B marketing agency, Omne, teamed up with McCain Foods to deliver an exceptional street food focused campaign. In fact, Omne scooped
Every year, the B2B Marketing Awards see some brilliant campaigns take home the win, and one of the most competitive categories? ‘Best channel marketing initiative’. In 2023, Revere scooped up the Gold for its holistic
Every year, the B2B Marketing Awards showcase the best of the best in the industry. And as the B2B world evolves, so do the awards. Last year, new categories were introduced to emulate the ever-changing
Sharper won Gold at the B2B Marketing Awards for their work with Proact and NetApp in the IT solutions space. In this case study, you’ll learn the secrets behind how Sharper to find out how
This case study looks at how Quarry won two golds at the Elevation Awards for their work with ZS Associates. Learn how they achieved success and how you can too. Shift happens. The past few
Let’s face it; creating quality and engaging events can be challenging. With so many B2B events happening today, standing out has increasingly become more difficult. From clear goal-setting and understanding your audience to creating content
B2B Marketing will be launching its 2024 Global Agencies Benchmarking Report, and to kick things off, Gravity Global and B2B Marketing will be discussing some global trends we’re currently seeing in the marketplace. We’re going
The healthcare sector has certainly shifted in the last few years. From the pandemic to a shift to digital, marketing leaders have had to pivot their strategies at the drop of a hat. In an
Revealing the latest data on the technology and software space in B2B marketing. Let’s face it – the tech sector is constantly evolving from customer growth expectations to tech stack investments and much more. Our
Event type: Online Webinar Date: April 4 2024 Time: 3 p.m. GMT | 10 a.m. E.T For years, B2B marketers have shared knowing glances across the table around the realities of using programmatic digital advertising.
Event type: Online Webinar Date: March 27 2024 Time: 3 p.m. GMT | 10 a.m. ET Featuring: Mark Bornstein, VP of Marketing, ON24 Cheri Hulse, VP of Research, ON24 From AI to analytics, new tech
Event type: On-demand Webinar Google is sunsetting third-party cookies and by the end of the year they’ll be completely gone. The era of the cookie is crumbling. It will soon be over and B2B advertisers
While marketing and technology have become increasingly sophisticated, display advertising and content syndication has, for many, been left in the stone age. As other strategies and tactics become increasingly exciting or popular, theseis powerful tools
Social media is, theoretically, a B2B marketer’s dream, especially LinkedIn. It gives you the power to reach hundreds, thousands or even millions of people, and it puts speed, creativity and humour above all else. The
Tuesday, 19 September 2023 | 2:30 PM BST | Duration: 60 minutes | Online Today’s marketers have more tools than ever to reach, engage and convert customer and prospects. For most of us, live events
The days of simply packaging features into messaging and content are over. Marketing must now enable all customer-facing teams with the right content at the right time to have effective customer conversations that will drive
Lead generation has long been centered around capturing information from forms. Want to check out this case study? Fill out a form. Get pricing info? Fill out a form. The problem? Forms don’t start a
If a challenge for you right now is getting better results from your product marketing, then you are not alone. The question is, what are the most effective product marketers doing differently now? You’ll
Today, B2B Buyers are not waiting for you to connect with them, they are online doing their own research working out the best path to purchase. With changing buyer demands and disconnected Marketing departments, many
