Welcome to the second edition of our Commercial Marketer Skill Series in association with FunnelFuel, where we explore the capabilities marketing leaders need to develop in order to become true commercial marketers. In this instalment,
How can data-driven strategies enhance decision-making, customer targeting, and ROI? Discover best practices, trends, and tools for transforming your data, analytics and performance metrics to enhance your marketing strategy.
The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining
Are you ready for the future? This whitepaper, sponsored by FunnelFuel, is your essential guide to dominating B2B digital advertising in a privacy-first world. Packed with expert insights from leaders at Nasdaq, Palo Alto Networks
Are B2B marketers effectively driving business growth, or are they struggling to gain the trust of finance and sales teams? Our latest report, created in partnership with Endeavor Business Media, uncovers the reality of marketing’s
AI-driven search technologies are revolutionizing the way businesses engage with their customers. Learn how to harness these innovations to optimize customer experiences, increase conversions, and stay ahead in the competitive B2B landscape. What You’ll Discover
Discover how to connect with Gen Z professionals through peer-driven strategies. This guide reveals why user-generated content, peer reviews, and influencer opinions resonate more with this generation than traditional marketing. Equip your marketing and HR
By now, you’ve probably seen our 2024 UK and US Agencies Benchmarking reports, and if you haven’t, what are you waiting for? Check both of those out! This year, we took a step back and
In our industry, becoming the commercial marketer – someone who thinks about business and revenue goals over marketing goals – is crucial to success. And at B2B Marketing, we believe that there are six skills
It cannot be stressed enough – AI has fundamentally changed the way marketing teams operate. From content generation to SEO and complex buying journeys, the possibilities for AI to enhance your overall business strategy are
At B2B Marketing, we believe that the key to enhancing marketing’s strategic and commercial impact is to become the commercial marketer. And to achieve this, you need to master six essential skills. In this blog,
At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the essential skills to becoming the commercial marketer is market insight. Marketers must have the ability
In June 2025, the Data (Use and Access) Act received Royal Assent, marking a pivotal moment for B2B marketers navigating an increasingly complex data environment. This legislation goes beyond mere compliance. It fundamentally reshapes how
With rapidly shifting buyer expectations and increasing competition, B2B marketers must operate with precision and foresight. Adam Preis, Director of Product Solution Marketing, Ping Identity, and a Propolis member, has developed strategies that not only
The canals of Amsterdam provided the backdrop for a gathering unlike any other this spring. On 3 April 2025, over 200 B2B marketers and sales professionals from across Europe came together for the very first
How to Drive Growth Amid Global Uncertainty Whether it’s due to geopolitical instability, disrupted supply chains or ground-breaking new technology, there’s no denying that the world economy hasn’t exactly been easy to navigate these past
Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the benefits of implementing a
FT Longitude and CogniClick have joined forces to enhance the commercial effectiveness of thought leadership, which is becoming increasingly essential for B2B brands in a competitive media environment. In light of this, B2B Marketing are delighted to invite
In a recent interview, Rob Gold, CEO, Merkle B2B, delved into the evolving landscape of B2B marketing, highlighting the critical role of data in shaping personalized customer experiences, and talked through the agency’s strategies in
It’s 12 months since the General Data Protection Regulation (GDPR) came into force across the EU. Paul Snell explores what the impact of the legislation has been, and hears advice on creating a four-step data retention
B2B marketers will require a blend of creative and analytical skills to remain relevant in today’s attention-poor world, says Matthew Stevens The attention span of your average audience is shorter than ever. People are mentally filtering
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
This webinar has ended. Click ‘Register’ to watch the session on-demand. Speakers: Joel Harrison, Co-founder & Editor-in-chief, B2B Marketing. Jordan Adams, Chief Executive Officer, Oneninfive. Peter O’Neill, Lead Analyst, B2B Marketing Steve Kemish, Content, Creative
