Gain strategic clarity on AI's role in B2B marketing. Download our latest tech report to uncover where AI delivers the most impactful value, understand the critical areas where human judgment remains essential, and access detailed
Learn best practices, strategies, and insights to enhance team dynamics, foster talent, and optimize marketing capabilities in your organization.
The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining
Unlock the CFO’s approval with this practical, insight-driven guide designed to help senior B2B marketers make a stronger business case for marketing investment. This blueprint outlines the metrics, language, and strategic alignment CFOs are looking
What Do Award-Winning B2B Marketing Teams Have in Common? Discover what sets top-performing B2B marketing teams apart in our exclusive 2024 B2B Marketing Awards Analysis. This must-read report dives into the core traits of award-winning
If you’re on the hunt for the top global content marketing agencies, we have the lowdown. Our Global Agencies Benchmarking Report has been released and it’s jam-packed with insights on the global agency landscape. And
The 2026 Global Agencies Benchmarking Report ranks the leading B2B agencies across specialisms, using global gross income and other top capabilities. In this article, we focus on brand and reveal the best B2B brand marketing
The Propolis Leaders Forum 2026 brought together CMOs and senior marketing leaders from the Propolis community at IET London: Savoy Place, a beautiful historic venue on the River Thames. Sponsored by HelloKindred and Marketbridge, the
Our Global Agencies Benchmarking Report is now live, and it breaks down the B2B marketing agency landscape across growth, income and performance. We’ve pulled out the top five agencies in both the Fastest Growers and
The gap between how CEOs and marketing leaders value marketing’s commercial contribution is real – but it is also one of the most addressable challenges in B2B today. Our CEO Blindspot research found that many
Great news: the 2026 Global Agencies Benchmarking Report has just launched, with fresh insight into the agency landscape, complete with the top 5 global B2B agencies of the year. Read on to see which agencies
AI is transforming the way marketing works. It promises greater efficiency, faster execution and lower costs. But our latest CEO Blind Spot research suggests it’s also changing something more fundamental: how CEOs value the marketing
CEOs do value marketing. The problem is that many still do not see marketers as commercially credible enough to influence business strategy. That is one of the clearest findings from our latest CEO Blind Spot
Marketing creates demand long before a deal reaches the pipeline. It builds awareness, trust, credibility and buying intent—often months or even years before sales gets involved. Yet when revenue finally arrives, credit usually goes to
A successful B2B rebrand does more than change how a company looks. It sharpens what the brand stands for, reflects where the market is heading, and gives customers a clearer sense of why the business
Following the release of our 2026 US Agencies Benchmarking Report, we are highlighting the top US B2B marketing agencies. The report provides a clear view of the agencies setting the pace in one of the
There’s no shortage of AI conversations happening across the B2B industry, but one thing became abundantly clear during our recent B2B Marketing x Marcel Digital roundtable: while almost everyone is doing AI, very few organizations
Following the release of our 2026 US Agencies Benchmarking Report, we are highlighting the top US B2B Marketing Agencies across the US. The report provides a clear view of the agencies setting the pace in
Following the release of our 2026 US Agencies Benchmarking Report, we’re spotlighting the top B2B brand marketing agencies across the region. From the agencies earning the highest gross income to emerging brand trends, this blog
This viewpoint is shaped by insights taken from shortlisted entries in the 2025 B2B Marketing Awards. Evaluated by over 100 independent, client-side judges through a rigorous two-stage process, the analysis gives a clear view of
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
Cara Onions, Marketer of the Year, shares her story of how she transformed Vocalink into a payments industry pioneer. Read the case study on B2B Marketing to find out more.
Presented by: Laura Patterson, Propolis Growth Strategy & Accountability Expert, B2B Marketing About this webinar: In times of political and economic uncertainty, volatile market dynamics, and downward budget pressures the need to demonstrate the value
Revealing the latest data on the technology and software space in B2B marketing. Let’s face it – the tech sector is constantly evolving from customer growth expectations to tech stack investments and much more. Our
It’s time for a new take on doing business in a B2B world: Modern selling. The secret to making it all happen is getting your entire organization, every member of your customer-facing team on the
