Budgets are shrinking. ROI expectations are rising. Marketing leaders cannot afford guesswork in 2026.
Explore insights and guidance curated especially for senior marketing leaders looking to influence and enhance corporate strategy, as well as drive marketing excellence within their organizations.
The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining
B2B marketing is evolving faster than ever. Economic uncertainty, longer buying cycles and rising expectations from the C-suite are pushing marketing leaders to prove their value in terms that matter most: revenue, growth, and measurable
Unlock the CFO’s approval with this practical, insight-driven guide designed to help senior B2B marketers make a stronger business case for marketing investment. This blueprint outlines the metrics, language, and strategic alignment CFOs are looking
As B2B marketers face rising pressure to prove impact and accelerate growth, go-to-market (GTM) strategy has become the cornerstone of commercial success. In our exclusive report, Unlocking B2B Growth: How a Winning Go-to-Market Strategy Drives
As artificial intelligence (AI) transforms B2B marketing, organisations are faced with a crucial question: what does the marketing team of the future look like? Pete Mikeal, VP of Marketing for North America, Globant, and Jarmila
At B2B Marketing, we believe that becoming a commercial marketer is imperative to ROI success. Which is why we have outlined six essential skills to truly embrace the ‘commercial marketer mindset’ – someone who thinks
At B2B Marketing, we believe that becoming the commercial marketer is imperative to success. Rather than thinking about isolated marketing metrics and campaigns, commercial marketers think about the wider business objectives first. And this is
At B2B Marketing, we believe that the key to influencing your C-suite and proving marketing ROI is to become the commercial marketer. Rather than thinking about isolated marketing metrics and campaigns, commercial marketers think about
Clarity has long been important in B2B marketing, and in the era of Generative Engine Optimisation (GEO), it has become one of the most consistently recommended ways to strengthen content performance. As AI-driven marketing platforms
At B2B Marketing, we know that becoming the commercial marketer is more essential than ever – aka driving ROI and proving marketing’s impact to the board. With that being said, there are six essential skills
London-based consultancy and agency, JPC has launched its new Competitive Edge brand transforming themselves from marketing and sales agency to a fully integrated growth partner. Boasting more than 26 years of experience, the agency’s new
At B2B Marketing, we believe that the key to enhancing marketing’s strategic and commercial impact is to become the commercial marketer. And to achieve this, you need to master six essential skills. In this blog,
How can CMOs build future-fit teams that address the challenges of an uncertain and volatile business environment? This was the topic of conversation during my recent panel with leading CMOs Sarah Thomas and Toni Allen
At B2B Marketing, we discuss the importance of becoming the commercial marketer. This is someone who has the ability to think strategically and drive measurable business growth through marketing. With that being said, there are
At B2B Marketing, we believe that becoming the commercial marketer is imperative in today’s competitive climate. One of the six essential skills to achieving this is strategic thinking: having the ability to look at what
No one ever said being a B2B marketing leader would be easy. The truth is that today’s B2B marketers are busier than ever, with a remit to drive measurable business growth in the midst of
Our Global Agency Benchmarking Report has just been released and we are here to highlight our ‘Fastest Growers’ and ‘Rising Stars’. Find out which global marketing agency underwent the most YoY growth both percentage-wise and
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
Every year, the B2B Marketing Awards showcase the best of the best in the industry. And as the B2B world evolves, so do the awards. Last year, new categories were introduced to emulate the ever-changing
This case study looks at how Quarry won two golds at the Elevation Awards for their work with ZS Associates. Learn how they achieved success and how you can too. Shift happens. The past few
Leading from the frontlines: Marketing-driven commercial growth in the age of B2B transformation Leading from the frontlines: Marketing-driven commercial growth in the age of B2B transformation Leading from the frontlines: Marketing-driven commercial growth in the
Presented by: Sam Zalesky, Manager, Propolis from B2B Marketing About this webinar: With growing concern around polarisation and political instability at home, and regional conflicts fundamentally reshaping supply chains and global trade, marketers need to
In August 2023, we officially launched the Community Index, a real-time dashboard of B2B marketing metrics for Propolis members. Since then, we’ve collected data on B2B marketing budgets, spend, return, customer acquisition, retention, team structures,
B2B Marketing will be launching its 2024 Global Agencies Benchmarking Report, and to kick things off, Gravity Global and B2B Marketing will be discussing some global trends we’re currently seeing in the marketplace. We’re going
The healthcare sector has certainly shifted in the last few years. From the pandemic to a shift to digital, marketing leaders have had to pivot their strategies at the drop of a hat. In an
