Gain strategic clarity on AI's role in B2B marketing. Download our latest tech report to uncover where AI delivers the most impactful value, understand the critical areas where human judgment remains essential, and access detailed
Explore insights and guidance curated especially for senior marketing leaders looking to influence and enhance corporate strategy, as well as drive marketing excellence within their organizations.
Welcome to the fourth edition of our Commercial Marketer Skill Series, your go-to resource for practical, actionable insights to help you become a more commercially-driven marketer. In this latest report, we focus on one of
What does it take to turn bold brand thinking into real commercial impact? This Grand Prix-winning case study reveals how Workbooks cut through a crowded CRM market with a strategy rooted in customer insight and
B2B search is undergoing a structural shift and traditional SEO strategies alone are no longer enough. As generative AI reshapes how buyers discover, evaluate and shortlist vendors, visibility now depends on whether your brand is
The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining
If you’re on the hunt for the top global content marketing agencies, we have the lowdown. Our Global Agencies Benchmarking Report has been released and it’s jam-packed with insights on the global agency landscape. And
The 2026 Global Agencies Benchmarking Report ranks the leading B2B agencies across specialisms, using global gross income and other top capabilities. In this article, we focus on brand and reveal the best B2B brand marketing
The Propolis Leaders Forum 2026 brought together CMOs and senior marketing leaders from the Propolis community at IET London: Savoy Place, a beautiful historic venue on the River Thames. Sponsored by HelloKindred and Marketbridge, the
Our Global Agencies Benchmarking Report is now live, and it breaks down the B2B marketing agency landscape across growth, income and performance. We’ve pulled out the top five agencies in both the Fastest Growers and
The gap between how CEOs and marketing leaders value marketing’s commercial contribution is real – but it is also one of the most addressable challenges in B2B today. Our CEO Blindspot research found that many
Great news: the 2026 Global Agencies Benchmarking Report has just launched, with fresh insight into the agency landscape, complete with the top 5 global B2B agencies of the year. Read on to see which agencies
AI is transforming the way marketing works. It promises greater efficiency, faster execution and lower costs. But our latest CEO Blind Spot research suggests it’s also changing something more fundamental: how CEOs value the marketing
CEOs do value marketing. The problem is that many still do not see marketers as commercially credible enough to influence business strategy. That is one of the clearest findings from our latest CEO Blind Spot
Marketing creates demand long before a deal reaches the pipeline. It builds awareness, trust, credibility and buying intent—often months or even years before sales gets involved. Yet when revenue finally arrives, credit usually goes to
A successful B2B rebrand does more than change how a company looks. It sharpens what the brand stands for, reflects where the market is heading, and gives customers a clearer sense of why the business
Following the release of our 2026 US Agencies Benchmarking Report, we are highlighting the top US B2B marketing agencies. The report provides a clear view of the agencies setting the pace in one of the
There’s no shortage of AI conversations happening across the B2B industry, but one thing became abundantly clear during our recent B2B Marketing x Marcel Digital roundtable: while almost everyone is doing AI, very few organizations
Following the release of our 2026 US Agencies Benchmarking Report, we are highlighting the top US B2B Marketing Agencies across the US. The report provides a clear view of the agencies setting the pace in
Hundreds of B2B marketers gathered at our new venue in St Paul’s for B2B Ignite 2026. Against a backdrop of accelerating AI adoption, increasing commercial scrutiny and evolving buyer expectations, this year’s conference combined inspiring
AI may be the fastest-adopted technology in marketing history, but adoption is becoming a poor measure of success. Across B2B organizations, marketing teams are deploying generative AI, testing AI agents, automating workflows and accelerating content
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
Every year, the B2B Marketing Awards showcase the best of the best in the industry. And as the B2B world evolves, so do the awards. Last year, new categories were introduced to emulate the ever-changing
This case study looks at how Quarry won two golds at the Elevation Awards for their work with ZS Associates. Learn how they achieved success and how you can too. Shift happens. The past few
Leading from the frontlines: Marketing-driven commercial growth in the age of B2B transformation Leading from the frontlines: Marketing-driven commercial growth in the age of B2B transformation Leading from the frontlines: Marketing-driven commercial growth in the
